Behind every stellar design is a careful, purposeful process honed to bring ideas to life in the best way possible. While methods can vary, most designers follow a similar series of steps:

Discovery & Research

All design endeavors should start with a comprehensive understanding of the goals, audiences, problems to solve, and factors informing the work. This discovery phase gathers insights through stakeholder interviews, market research, content audits, and more to build a foundation.

Conceptualization

Armed with research findings, the design team enters an expansive conceptualization stage exploring potential directions through brainstorming, moodboarding, stylescaping, and sketching out rough concepts. This is where creativity gets flowing.

Wireframing & Prototyping

Once broad concepts and artistic routes are defined, they take more structural shape through wireframing and prototyping core layouts, fleshing out content dimensions and mapping functionalities. This puts the design into something more tangible.